BLM Chain and Kwanda Charity Partnership

My next task and probably most successful of all was the Black Lives Matter chain. The brief initially started with an illustration for a social media campaign following the death of George Floyd. However after great popularity and many customer requests, it was sent of to our designers to make into a real product available in gold and silver, and the first official campaign as part of Kionii Foundation, with 100% of proceeds going to Kwanda, a non-profit working to empower the Black community. This partnership with Kwanda also required additional illustrations to promote the campaign to Kionii’s customers.

Backgrounds and Story Highlights

The success of the first two campaigns brought a request for a complete re-vamp of Kionii’s most popular marketing platform, Instagram. I created a signature clouded sky background and descriptive icons for each of their story highlight covers, which then lead to more background creation for a variety of different themes including reviews, packaging designs, brand ambassadors and ‘behind the scenes’ content.

Knotting Hill Carnival Campaign

Due to the cancellation of Notting Hill Carnival as a result of Corona virus, the team at Kionii wanted to pull out all the stocks for their carnival campaign focusing on their Caribbean pendants. I created a carnival outfit inspired illustration which was used for social media posts as well as a seasonal PR card and a Kionii’s own carnival playlist cover which can be found on Spotify! I also made a promotional banner featuring a classy Knotting Hill styled interior which was also cropped and used for Instagram story content.

Additional one-off illustrations for smaller campaigns, social-media features and blog posts.

Newsletters

As well as social media posts, the team at Kionii wanted illustrations to accompany their 4 main email campaigns to make them a little more engaging for their audience.

Kionii Foundation

Following the BLM chain, there was need for more content over on Kionii’s sister account, Kionii Foundation. So I quickly created some quotes on decorative backgrounds that captured the tone of the brand and spaced out their Instagram content.

Christmas Campaign

Similarity to Carnival, Kionii needed some bold illustrations to bring life to their Christmas campaign including a ‘Happy Holidays’ PR card, an illustration for the website to accompany the purchase of gift cards, Spotify playlist cover and Instagram content.

Packaging

A few of my more simplistic illustrations made their way onto packaging!

Lizzie Loves

My work for Kionii also came with the additional partnership of Lizzie, one of the Kionii Co-Founders. To create illustrations for her influencer content. This included a brand partnership with Lil-Lets and a banner for her Youtube page!