In the past month I’ve completed 3 more small-scale personal commissions, highlighting the value of word of mouth as a form of marketing, as each of them followed on from a positive recommendation!
Each piece, as always, was so enjoyable from start to finish as I got to learn about all their personal elements that makeup a final image. All these illustrations hold so much narrative for the people that commission them and I feel so touched that I get an insight to their lives through art.
Despite my current marketing techniques working pretty well for me, I have for a while now been considering the other avenues I can go down as I venture further into the freelance artist world, in order to access wider audiences. One of which is videos, more specifically Instagram reels.
I haven’t particularly enjoyed Instagram’s development into a video focused app, however it’s happening, so I feel the best way to stay on top of things is simply to adapt to what many audiences want to see! I made my first reel a few weeks ago, showing a simplified version of how I create my playing card illustrations, and I turned out pretty successful which a great reach. See it here!
I don’t want to completely change my content and solely focus on reels however I do think it’s in my best interest to keep the ball rolling! So I have a few plans in place to hopefully keep my audience engaged and attract new people too. This has come with the fun new investment of a tripod to film hopefully some more professional content with a little more ease! I tried it out first with another current personal project, hand painting an old skateboard deck, video soon to come…