Throwing it back to this time last year when I worked as an in-house illustrator at the jewellery brand KIONII and we worked on possibly our funnest campaign to date, Knotting Hill Carnival! My illustrations were made for social media posts, a customer card, a website banner and a playlist cover!
Despite Carnival being cancelled that year because of COVID, it was still so much fun. I was given so much creative freedom and previously worked on a self-directed project around Knotting Hill Carnival so I was keen to give it another go with a slight change in perspective. This included creating a classy Knotting Hill interior showcasing many of the country pendants, as well as a more raunchy crop of a carnival outfit featuring different Caribbean flags as nail art.
The aim of the campaign was great fun as the whole team got involved in the festivities with contributions to the playlist, blog posts with traditional recipes and interactive polls over on our Instagram page to get our audience involved. It’s definitely a topic i know I’ll revisit soon!
