After loosing my mojo a little with my first packaging project I decided to change the direction by trying something different to see if it would get me more into the flow of things, and it did! I choose to make labels for a collection of bottled smoothies using repeat patterns of vibrant ingredient illustrations. Here are the end results.

I created 4 varieties of juice in order to give the full picture and explore a few possibilities without completely exhausting the idea. It required getting into the branding mindset which was difficult at times but I think a good challenge! It’s defiantly not a branding breakthrough but overall I’m very happy with the collection.

The back of pack was an additional challenge that required a little more research but I made sure to include all the essential info with a little extra targeted at young and sustainable audience using health incentives, fun language, and descriptive icons for environmental impact.

This project has made me realised how much I miss and benefited from the critiques that we had at university, I think especially when exploring a new area of design, its so important to gain feedback in-order to progress. I did however manage to gain a decent insight into packaging through a few video tutorials on Skillshare! I’m also struggling to know where to fit this project into my portfolio, I think I need a few more packaging/branding concepts at this point to give it more structure, so on to the next!